Daniel Whittington developed a passion for Scotch Whisky over the past few decades as a touring musician. In the past 10 years, he focused that passion into the study of Scotch that resulted in an encyclopedic knowledge of the whisky of Scotland. The two years he’s spent as the Vice Chancellor of Wizard Academy have taught him the true art of communication. He created Whisky Marketing School to teach bartenders and restaurant owners how to translate their knowledge and skill into increased income for their business.