You’re not the first person to fall in love with the history and magic found in a glass of whisky.
You can count yourself in the company of Ernest Hemingway, Winston Churchill, John Wayne, and Ava Gardner.
Discovering a new great whisky used to mean traveling across the world. But the last decade has seen an explosion in the growth of whisky. Due to the boom in popularity, legendary original distilleries and independent bottlers from Scotland are selling their wares across the United States. Local artisans are popping up all over the United States and Canada. Even Japan has achieved a credit for “Whisky of the Year.”
The Whisky Marketing School will introduce you some of the finest whiskies from all over the world, teach you how to tell their unique stories, and help you communicate the mystery and glamor of one of the world’s most revered beverages.
This class isn’t just about the facts. It’s about learning how to truly interest others in the stories you tell. This school is designed to deepen your love and knowledge of whisky while teaching you how to communicate that knowledge to those around you in a way that won’t make people avoid you at family gatherings. .
In one class, we can give you a broad understanding of whisky and the skills to talk about it with passion. In five classes, you’ll be the go-to expert in your city with a presence and a story that people will be eager to see and hear.
We started this school because we love whisky. Just like you.
What’s involved in a class?