Level Three: September 18-19, 2017

$4,000

Clear

SKU: wow3-09-17 Categories: ,

Description

ONLY 4 SEATS

If you haven’t taken Whisky 1 and 2, you are not eligible to attend this class.

Information

Focus on Scottish, Irish, and UK Whisky, the history, and the distilleries (written test requiring 75% passing grade)
Public Speaking and Storytelling
Palate competency training and food pairing science
Training in Whisky blending

Part 1 The World of Whisky – UK
In the third class, we will dive entirely into UK whiskey history with a focus on Scotland and Ireland.

There will be a portion of the class focused on whisky and food pairing again as well as another focus on whisky judging and professional tasting.

Part 2 The Art of Public Speaking
We will teach you the fine art of getting and holding attention, storytelling, and creating a confident presentation of the deep, broad knowledge you hold in your head. Passing on the passion and romance of whisky is all about stories.

Part 3 Marketing of Upscale Products
How do you sell upscale products or services, especially in our changing economy? The same way successful people always have: with language that has a sense of glamor, mystery, and magic; with messaging that doesn’t just tell people “what,” or “how,” but strongly communicates “why.” We will take you through this section focused on writing and communicating the glamor of whisky.

Part 4 Blending Whisky
You will gain hands on experience in creating whisky blends using the fundamentals of taste and smell profiles.