Whisky Marketing School is focused on the art and science of effective communication. Our goal is to develop your knowledge, palate, and communication skills so you can shepherd people down their path of whisky knowledge.
Yes, there is an in-depth education in the practical knowledge of whisky production, regions, and styles. We teach you that because if you don’t know the information, you’ll be a terrible sommelier. But if all you do is spout facts, statistics, production methods, and minutia at consumers, you’re just a sh!tty wikipedia.
So who should come to the school?
Do you own a bar or a distillery?
You should be a destination for whisky lovers.
Whisky sales have grown exponentially across the world in the last decade. Independent distillers, a growing interest in Scotch Whisky, Irish Whiskey and Bourbon, and countless books, blogs and magazines have created a new golden era of Whisky.
If you’re not making a significant amount of money from whisky sales, it’s not because people aren’t drinking. It’s because your people aren’t selling it.
We can train you or your staff to become the most respected whisky experts in your city.
Our training imparts an extensive knowledge of whiskies around the world, coaches in the art of storytelling and public speaking, and illuminates the fine and subtle art of marketing upscale products like fine whiskies.
Are you a bartender or whisky rep?
The Whisky Marketing School will help you gain knowledge, love, and flair. We’ll train you to become an engaging storyteller and public speaker, and teach you how to market both yourself and the whisky you love. What you learn will transform you into a sought after guide for great whisky and how to enjoy it. With that, of course, come increased buzz, loyalty, and profits.
The certification you’ll receive stays with you, not your establishment. You’ll forever carry the knowledge and training you gain with us as you continue to travel, learn, and spread word about whisky.
Do you really love whisky?
You can count yourself in the company of Ernest Hemingway, Winston Churchill, John Wayne, and Ava Gardner.
This isn’t just a school for the industry. It’s also a program for Enthusiasts and Entrepreneurs who have expensive services or products and the need to create connections and deepen relationships with clients. We teach the art of storytelling, effective marketing, and communication around the medium of whiskey.
The Whisky Marketing School will introduce you to the finest whiskies from all over the world, teach you how to tell their unique stories, and help you communicate the mystery and glamor of one of the world’s most revered beverages.
This class isn’t just about the facts. It’s about learning how to truly interest others in the stories you tell. This school is designed to deepen your love and knowledge of whisky while teaching you how to communicate that knowledge to those around you in a way that won’t make people avoid you at family gatherings.