This isn’t just a school for the industry. The program we teach is the art of storytelling, effective marketing, and communication around the medium of whiskey.
What’s involved in a class?
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Have you seen our whisky channel? It's awesome. Objectively speaking. www.youtube.com/watch?v=vYwhWFFWAQQ ...
If you haven't watched it, Rex and I started a Whisky series on the Wizard Academy channel where we sample one whisky a day from the vault and argue about it. It's awesome.
We've gone from 30 subscribers to almost 1,800 since January. This is one of my favorite episodes so far.